This breakfast event covered several interesting topics of the mobile space. What should I know about it? The event had good attendance and very positive feedback. The goal was to give the audience useful guidelines for utilizing the mobile dimension in their business, discuss how the market is evolving and what is essential in mobile services. The case studies presented were from the biggest mobile cases in the Finnish market and gave really valuable real facts about what works. Based on the feedback we achieved these goals.
The main points from the three presentation in the event were:
Futurice presentation on the bigger picture in mobile by Ville Saarinen
The soul of a smartphones is different from the good old “phone”. Making phone calls is just one application among all the other applications.
The smartphone is the first real PERSONAL computer.
The landscape of the smartphone penetration is changing rapidly. Almost all the phones topping the sales lists are smartphones nowadays.
The mobile user’s context is very important: the time and the place
Design the service based on the mobile context, not based on what you are already providing on the web.
The market positions in the mobile space are currently distributed among several players, but for how long?
Sanoma presentation about their mobile approach by Juha Hotti
Try out (and fail) fast and you will know what to do. The laggards will be overdriven by the faster ones.
User experience is everything, all the time. You have to provide quality service every time or you will loose the customer.
The use of digital services is fragmenting to different channels and they each have their own place in media consumption.
The focus in development is in four platforms: iPhone, Android, Symbian and Windows Phone. The mobile web serves the rest.
The road ahead is still long and winding.
Itella case study of a major field force mobilization project by Sami Harjamäki
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