Data-Driven Design Day 2016 was held at Helsinki's Tavastia Club on 20.9.2016. The event brought together people working on data and design at Supercell, Redlynx, Rovio, Digital Foodie, Reaktor, Columbia Road and, of course Futurice, as well as the event host Lassi Liikkanen. Here's how it went:
Lassi A Liikkanen / Welcome / Data-Driven Design Tools
Miikka Ahonen: Rovio / Dos and don’ts of using data to improve your product
Sampo Hämäläinen: Columbia Road / Brand Engagement with Data Driven Services in Worldcup 2014 - Case Samsung
Simo Hakkarainen: Futurice / Data-driven design in lean service creation
Ville Suur-Uski: Supercell / Information in Game design
Justus Hämäläinen: Reaktor / Art Of Experimentation - Case Elisa Kasvutiimi
Otto Virta: Digital Foodie / Design & Data - A practical view on using data in the design process
Kari Silvennoinen: Redlynx / 2,5 years on the Frontier - Bringing Trials to the service economy
Thanks to all the people who came. Hope you walked away with some inspiration. If so, a little refresher can't hurt. And if you were interested in the event, but couldn't make it... Here's a selection of presentations from the day.
Thanks and see you next year!
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