HoloLens - facial recognition with a human touch

Tuğberk Duman • Business Consultant

"Hey! I know you!"

When Google Glasses came out, I remember being fascinated by the fact that a small display could satisfy all my information needs, right in front of my eye. When I first tried out, I had to agree with Thad Starner, technical lead in the Google Glass project, who described it as an extension of the self. Hardware-wise, Google Glass was a failure, but it did challenge the current thinking in input and display methods, emphasising efficiency above all. That is the thing I love about smart glasses. Extending oneself, enabling people to achieve more and make better use of their time by effortlessly feeding the user information.

The smart glasses market has evolved and continues to do so. The hottest thing right now is HoloLens, an augmented reality headset. It’s probably the first reliable standalone device to come to market and has a lot to offer - from augmented reality gaming to Microsoft Office operations, all superimposed over reality. It’s a great platform that could be combined with several other tools, based on business or personal needs.

As soon as we got our hands on the HoloLens, we started looking for the best use cases for the device. Facial recognition technology was one of the tools we had on hand. We work with facial recognition technology and believe we can make identification effortless, bullet proof and efficient, available where the customer needs it. Fast, reliable, zero UI recognition is not only operationally efficient and secure, but also allows our customers to provide their customers with exclusive, tailored services. We offer facial recognition using stationary cameras. They don’t get tired, aren’t vulnerable to cognitive biases and provide you with the right result in less than a second. In many use cases, stationary cameras are our go-to hardware.

There are still circumstances where human interaction is required, though. Service quality may depend on it or a spontaneous and unforeseen situation may arise. That is where HoloLens steps in. We developed a facial recognition application for the HoloLens. It allows you to identify people who have opted in to be recognized, on the go. Think of a businesswoman visiting the lounge prior to her flight, greeted by her name and a handshake. Or a student late for his flight, given priority by a security officer using a HoloLens application. I’m talking about a computer’s degree of precision augmented with our ability to empathize with the situation. 

We have demonstrated our application at Slush 2016 and more than 200 people from various industries tried it out. The potential use cases are numerous - our application fits perfectly almost anywhere. It’s fast, reliable identification for situations where human interaction is necessary. Any information can be displayed in conjunction with the identification. A restaurant might offer exclusive deals and services to their loyal customers or an airport might want to streamline their employee access controls.

Get in touch and together we will build the right augmented reality facial recognition experience for you.

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