Fitness and health-related apps are gaining more traction with the dawn of wearable technology. They are taking the quantified self phenomenon to another level.
The problem has been that each app is its own entity with its own users in separate silo. You might have an app to measure your steps during the day, another app to log your food consumption and a third one to measure your weight from your smart scale. You end up having lots of separate data.
Both Apple and Google have started addressing the problem with new frameworks for developers. Apple's solution is called HealthKit which was covered in an earlier blog post. Google's answer is Google Fit.
Google Fit is an "open ecosystem" that allows developers to store users fitness data from their apps in a centralized way where other apps can request access to that data allowing more co-operative apps and insight into the data.
The platform consists of:
A number of existing fitness app brands announced that they will support Google Fit in their apps at the Google I/O 2014 Keynote including Noom, Adidas, Nike, Polar, Runtastic, Runkeeper, Withings and many more.
With wearable technology on the verge of becoming mass market, we can be sure to see developments in this space in the coming year. Google have their Android Wear (and Glass) platforms which integrate nicely to Fit. Apple is expected to come out with their solution for the wearable space and the industry is waiting for Microsoft's response.