Customer Experience: The Future of Design within Finance

Arttu Tolonen • Communications Specialist, Group

Let’s face it, the financial services sector hasn’t traditionally welcomed design with open arms. However the status quo is rapidly changing with the world’s smartest brands realising that design sits at the heart of any successful customer experience - and finance is no exception.

This week at the second CXC Customer Experience Conference 2017, Futurice’s Mette Andersen will host a thought provoking panel discussion looking at the growing role that design is likely to play in the financial sector in the future. Mette will be joined by four high profile CX finance professionals: Aline Baeck, Head of Design - UK, Capital One UK, Martin Dowson, Head of Design Forward, Lloyds Banking Group, Rohan Sahu, GM India & VP Product Shared Services, Paysafe and Kate Stephen, Senior UX Manager, WorldFirst.

If you are seeking insights on what the future of design in financial services might look like and how to prepare for it, this is a don’t-miss session.

The panel will explore topics including:

  • What will the future of design look like?

  • How can we make best guesses about the future? What are the behaviours, technologies and experiences CX professionals, designers and product people will be designing for?

  • How might financial service companies use design and design thinking to set themselves up for the future in a highly regulated industry?

  • How might we use design as a tool to ensure value for the customer and revenue for the business?

  • What role will emerging technology and data play when it comes to meeting the ever-changing needs and expectations of customers?

Mette’s panel discussion runs from 2.00pm-3.00pm on Wednesday 25 October.

Follow the conference via social media #CXC2017 or our commentary at the event #FutuCXC.

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