How AI is reshaping the way corporates create and implement strategy

Companies know AI will impact strategy — but most are still stuck talking about it. This in-depth qualitative study reveals what actually happens when strategy professionals, CEOs, and academics roll up their sleeves and explore how AI can reshape the strategy process. It goes beyond buzzwords to share practical examples, learnings, and actionable opportunities from across the Nordics.

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About the report

A new lens on strategic impact with AI

The report captures findings from 30 in-depth interviews with executives and strategy professionals. It uncovers key challenges in how corporate strategies are created and implemented — and shows how AI can help address them. The study introduces three core opportunity areas:

Expanded attentional capacity — where AI augments strategic awareness and foresight
Democratized strategy work — using AI to foster inclusive, aligned execution
Accelerated responsiveness — enabling continuous feedback loops for agile decision-making

From fragmented planning cycles to unclear ownership, the report highlights the human, process, and system-level blockers standing in the way of real progress — and offers concrete ideas for overcoming them.

Why now

As strategy becomes more complex, traditional methods are falling short. Most companies still operate with fixed cycles, fragmented data, and top-down planning. At the same time, AI is maturing fast — and expectations are high. This report helps bridge the gap between ambition and action, showing how AI can help create more adaptive, data-informed, and inclusive strategy practices.