Sabina Popin

Service & Strategic Design Lead • Stockholm

Sabina Popin
Sabina Popin • Service & Strategic Design Lead

As a Service and Strategic Designer Sabina uses a systemic approach to help organisations better understand today and through collaboration create a better tomorrow for people and planet. Drawing on experience from both industry and academia, her work has contributed to business transformation of 20+ SME’s and large organisations across 15+ industries in both private and public sectors including: Transport and infrastructure; built environment; environmental protection policy, digital transformation; financial services; property development; telecommunications; and more. Since joining Futurice she has worked closely with Telia Sweden on the customer centred co-design and implementation of a circular business model. As well as building design capability with clients and their teams to help expand their problem solving and change making toolkit.

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