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The real value of great UX

In the swiftly evolving digital landscape, understanding the profound impact of UX design on business outcomes is crucial. It's about creating highly functional, intuitive, and accessible products, going beyond aesthetic appeal. At Futurice, we prioritize exceptional UX design, recognizing its pivotal role in driving business success by delivering seamless, meaningful experiences that meet users' needs and expectations.

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Understanding UX design

UX design is a comprehensive discipline that focuses on the overall experience users have when interacting with a product or service. It involves a deep understanding of users' needs, behaviors, and frustrations, aiming to create solutions that are not only usable but also enjoyable. UX design integrates various fields, including user interface design, usability, accessibility, information architecture, and interaction design, with the overarching goal of making digital products efficient and accessible to a diverse user base. Our holistic approach to UX design sets us apart in the competitive digital marketplace.

Business benefits of exceptional UX

Investing in UX design delivers significant business advantages, impacting various aspects of a company's performance:

Enhanced customer satisfaction and loyalty: Exceptional UX leads to more enjoyable and fulfilling user experiences, increasing the likelihood of users becoming loyal customers and brand advocates. This loyalty translates into repeat business and a stronger brand reputation.

Higher conversion rates: An intuitive and frictionless user journey can substantially elevate conversion rates. By simplifying processes and guiding users effortlessly toward the desired actions, businesses can see a marked increase in conversions, whether for sales, registrations, or other targeted activities.

Operational cost savings: Investing in UX significantly reduces operational costs and development time by addressing usability issues early, preventing costly post-launch revisions, and streamlining customer support needs. A user-centered design process not only ensures the product is right from the start but also optimizes resource allocation, leading to efficient and cost-effective product development cycles.

Increased market share and revenue: A superior UX can be a significant market differentiator, helping businesses to attract more customers and capture a larger share of the market. As consumers increasingly prioritize ease of use and positive experiences, companies with a strong focus on UX are more likely to see growth in revenue and market position.

Data-driven decision making: UX design's iterative nature, grounded in user feedback and behavior analysis, provides businesses with actionable insights. These insights enable companies to make informed decisions, tailor their offerings to meet user demands, and stay ahead of market trends.

Brand strengthening: A consistent and positive user experience reinforces brand identity and values. By delivering on user expectations and needs, businesses can strengthen their brand's perception and equity in the marketplace.

Driving growth through UX

Our approach at Futurice emphasizes a user-centered methodology, engaging in empathy-driven design to deeply understand and address user needs. This process involves:

Comprehensive user research: Utilizing a variety of research methods to gather in-depth insights into user behaviors, needs, and preferences.

Iterative design and user testing: Developing prototypes and continuously refining them based on user feedback ensures that the end product is both functional and user-friendly.

Collaboration across disciplines: Ensuring UX aligns with business objectives by working closely with stakeholders from various fields, including marketing, development, and product management.

Innovative use of data and technology: Incorporating AI with data analytics and the latest technological advancements significantly improves UX, leading to superior business outcomes. AI's predictive capabilities for user behavior, along with personalized experiences and process automation, enhance both efficiency and user satisfaction. This strategy not only fulfills but exceeds user expectations, fostering engagement and loyalty.

Investing in great UX is not merely a design choice but a strategic business decision that can lead to enhanced customer engagement, operational efficiencies, and a competitive edge in the digital landscape. The real value of great UX is its ability to harmonize user satisfaction with business goals, fostering growth, loyalty, and innovation.

In conclusion, great UX is foundational to creating digital products that not only meet but exceed user expectations, driving business success in the process. At Futurice, we're dedicated to leveraging the transformative power of UX to empower our clients. Below this article you will find examples of projects we have done in this field.

Part 1/4

This article marks the first in our series exploring the multifaceted value of design in today’s digital landscape. Through this series, we aim to uncover and articulate how strategic design decisions can significantly impact business outcomes and customer experiences. Stay tuned as we continue to delve into the various dimensions of design value, providing insights and actionable strategies to leverage design as a key driver of digital success.


  • Portrait of Joakim Schonert
    Joakim Schonert
    Principal Designer