You'll need to do two things: give consumers more control of their data and deepen trust in your brand.
The car is dead, long live the mobility ecosystem
With new mobility services on the rise, consumer needs are shifting. They no longer revolve predominantly around the car. If auto brands are to survive they will need to take a radical new service-driven approach and shift their focus from simply building cars to designing an ecosystem of integrated mobility services.
Trust and value – data in mobility ecosystems
Car manufacturers are entering an uncharted territory as consumer priorities are shifting in the automotive market. To come out on top, the industry will need to understand the role of data in the future and focus on building trust in the changing business landscape.
Leveraging the power of trust and data in urban mobility
The mobility landscape is prone to radical and far-reaching change. Luckily, it is not the first sector to get disrupted. Certain things are very likely to play out similarly to other business sectors - and companies can capitalize this while carving out their competitive advantage.
The long haul - how to win the race for the future of urban mobility
As rapid urbanization creates a demand for better urban mobility, efforts to provide people with the services they need are hampered by the last two decades of mobility providers trying to build their own ecosystems.
What you need to do: If you want your customers to share data, you need to maximise the value of the collected data - both for your customers, and your company - and clearly show the value to your customer.
How we can help: To succeed with data, you need to be human-centered. We work with you to identify the right customers and their specific desires, match customer and business value and build the right ecosystems around it.
What you need to do: Build trust and loyalty as basis for successful data-driven ecosystems. If one of them is lost, it is very difficult to regain.
How we can help: We help you identify “Trust Triggers” in your customer journeys, measure your “Trust Battery” constantly and formulate a data handling processes that supports you in prioritising trust. To gain loyalty we help you develop comprehensive and tailored user experiences over the entire usage period.
What you need to do: To ensure continuous access to customer data you need to identify and secure business critical touchpoints, measure their data maturity and improve the data collection.
How we can help: We support you in detecting crucial brand touchpoints and identify which activities are feeding your customer data cycle. We help you to explore opportunities to become the best data custodian for your customers and run a customer data sprint to look at services and offerings from an unbiased data perspective.